what is a good impression click through rate

A good impression click-through rate (CTR) depends on the platform and industry, but generally, any percentage that beats your channel or account average is considered good. For example, the average CTR for a YouTube video is around 2-3%, but creators should aim to beat their own channel average. However, its important to note that CTR is not the only metric that matters, and a high CTR doesn't necessarily mean a successful video or campaign. Other factors that affect CTR include the quality of the thumbnail, the relevance of the content to the audience, and the placement of the video or ad.