A good survey response rate is generally considered to be between 20% and 30% for companies
. However, the average survey response rate is around 33%, with online surveys typically ranging from 5% to 30%
. An excellent response rate is 50% or higher
. The response rate can be influenced by factors such as the survey channel, respondent motivation, survey length, and the wording of the invitation
. It's important to note that higher response rates generally lead to a more representative sample and reduce the likelihood of non-response bias
