A hook is an opening statement designed to grab the reader's or listener's attention and make them want to continue engaging with the content. Its specific meaning varies by context:
- In writing, a hook is usually the first sentence or two of an essay or article that piques the reader’s interest, often by using a question, quote, statistic, or anecdote related to the topic. It sets the tone and encourages further reading
- In music, a hook is a short, catchy musical phrase or riff, often part of the chorus, that is memorable and appealing, designed to "catch the ear" of the listener and make the song stand out
- In general physical terms, a hook is a curved or bent tool or device used for catching, holding, or hanging objects
- In programming, a hook is a place in code where external code can be inserted or triggered to extend or modify behavior, often used to allow customization or event handling
Thus, a hook serves as an attention-grabbing or connection point depending on whether it is in writing, music, a physical tool, or software.