what is a product manager

A product manager is a professional role responsible for the development of products for an organization, known as the practice of product management. They guide the success of a product and lead the cross-functional team that is responsible for continuously improving it. A product manager identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality. They set the strategy and roadmap for the product, working with cross-functional teams to define and execute its success. The role is highly collaborative and cross-functional, and responsibilities can encompass product marketing, forecasting, and profit and loss. A product manager considers numerous factors such as the intended customer or user of a product, the products the competition offers, and how well the product fits with the companys business model. They are responsible for orchestrating the various activities associated with ensuring that a product is delivered that meets the needs of the customer and the business.