A promotional code is a series of alphanumeric characters that customers can enter during the checkout process to obtain discounts on an online store. They are also known as coupon codes, discount codes, or offer codes. Promotional codes are typically associated with an overarching promotional marketing strategy and are used to encourage purchases on a website. The discount associated with a promo code can apply to individual products or an entire order, and it can either be a percentage or a specific dollar amount. Promo codes can also provide customers with free shipping or gift-wrapping.
Promotional codes are an effective way to track marketing efforts to see which platforms are generating the most traffic or leading to conversions. Different codes can trigger the same discount, so businesses dont have to create a different code for every advertisement or campaign. There are three main types of promo codes: percentage-based discounts, fixed amount discounts, and free shipping. Promo codes can be used for promotions, packages, or to entice customers to return by offering discounts.
Promo codes can be a powerful tool to personalize customer engagement and increase customer loyalty. They are often used as part of a larger promotional marketing strategy to track the effectiveness of a campaign or advertisement. Merchants can place a variety of limits on promo codes, such as limiting them to a specific time frame or minimum order value.
Promotional codes are also used in advertising. For example, Google Ads offers promotional codes that offer a credit to an advertisers account. These codes have specific criteria that must be met before the credit will show up in the account, and they are typically for new advertisers with new accounts.
