what is a push gift

A push gift, also known as a push present, is a gift given to a mother by her partner or family to mark the occasion of her giving birth to their child. The gift may be given before or after the birth, or even in the delivery room. The giving of push presents has grown in popularity in the United States in recent years. The most typical gift is jewelry, but a push present can be anything that the mother would love. The cost of a push present can range from $25 to $300, and it is usually given by the new parents significant other or family members. The popularity of push presents has been attributed in part to media coverage of celebrities receiving them. However, the trend has generated a backlash, as some couples dislike the implicit materialism of push presents and would prefer increased help in chores or baby care, or save the money for the childs education. According to etiquette expert Pamela Holland, there are no set guidelines for push presents.