what is a push notification

A push notification is a message that pops up on a mobile device, such as a sports score, an invitation to a flash sale, or a coupon for downloading. It is a platform notification service that enables third-party application developers to send notification data to applications installed on mobile devices. Push notifications can consist of a title, a message, an image, and a URL, and they can also include logos, emojis, and other elements. They are designed to be viewed in real-time and often trigger immediate engagement, conveying reminders, updates, promotions, and more. Push notifications can be sent to smartphone users via a mobile app or via a web browser from a website to a users desktop or mobile device. They are very effective at helping users stay engaged with an app or re-engaging with an app they haven’t opened in a while, and they can convey messages of urgency, such as breaking news, current traffic conditions, or limited-time offers. Push notifications are typically opt-in alerts that display text and rich media, like images or buttons, which enable a user to take a specific action.