Quantitative observation is a research method that involves measuring and quantifying characteristics of a phenomenon. It is an objective method of data analysis that measures research variables using numerical and statistical parameters. This method of observation views research variables in terms of quantity, hence it is usually associated with values that can be counted such as age, weight, volume, and scale. Quantitative observation is often used in scientific research for data collection and hypothesis testing, but it is also commonly used in everyday life to help make decisions or solve problems based on numerical information.
Some key characteristics of quantitative observation include accuracy, as data can be measured and quantified, and reliable information, as it provides hard facts that can be measured objectively. Quantitative observation is often conducted by sending out surveys, questionnaires, or polls. It is used for market research that can be tracked and measured precisely, and it is generally used by most fields of science except social sciences.
In conclusion, quantitative observation is a method of observing situations or events objectively, and it involves collecting objective data expressed as numbers or values. It is a useful research method for gathering objective insights and making decisions based on empirical evidence.
