what is a slogan

A slogan is a memorable phrase or motto used in various contexts, such as commercial, political, religious, and clan, to express an idea or purpose repeatedly with the goal of persuading members of the public or a more defined target group. A slogan is a fundamental component of marketing, advertising, and branding. It is a catchphrase representing a product and a company, communicating the key message you want consumers to associate with your brand. A slogan is a simple and memorable catchphrase that draws an audience to a particular brand or product. Slogans are always defined as short and brief, and they aim to subliminally persuade. A slogan usually has the attributes of being memorable, very concise, and appealing to the audience. Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as a social expression of unified purpose than as communication to an intended audience.