What is a Sponsorship?
Sponsorship is a form of marketing that involves a relationship between a sponsor and a sponsored entity, providing certain benefits to the sponsor in exchange for financial support, resources, or services. It is commonly used in various fields such as sports, arts, entertainment, education, and business.
Sponsorship can take various forms, such as:
- Affinity Marketing: Providing rights and benefits to the sponsor in conjunction with a property, venue, personality, or event.
- Social Media Sponsorship: An arrangement between companies and influencers to jointly advertise the brands products and services to the influencers network or followers.
- Immigration Sponsorship: Refers to the process by which a sponsor helps a visa applicant obtain a visa or other immigration status.
- Commercial Sponsorship: Involves cash and/or in-kind fee paid to a property in return for access to the exploitable commercial potential associated with that property).
Sponsorship is not limited to providing financial support; it can also involve the provision of products or services. It differs from philanthropy as it is done with the expectation of a commercial return).
