A travel brochure is a promotional material that advertises a destination, sightseeing attraction, or tour activity. It serves to inspire tourists to plan a trip and educate them about the sights to see and things to do after they've arrived at their place of interest. Travel brochures can be both printed and online, and they typically include information such as the destination name, highlights of the location, maps, geography, major cities, historic sites, recreation and outdoor activities, entertainment, climate, transportation, arts and culture, languages, local food, and pictures/graphics
. They are important for helping people find and book exciting vacations, and they can also serve as marketing tools for businesses in the travel industry
. While online resources and websites have become increasingly popular for travel information, many tourists still use brochures once they arrive at a destination, making them a valuable marketing tool for tour operators
