what is a ugc creator

A UGC creator is a content creator who specifically creates content that looks like user-generated content (UGC) but is paid for by brands. They create sponsored content that appears authentic but is designed to showcase a specific business or product. Unlike influencers who need to grow their community before they start working with brands, UGC creators don’t need tons of followers nor are they obligated to show their face. They just have to create content that can be shared on the brand’s account. UGC creators specialize in creating organic-looking content that appears like user-generated content for brands and theyre paid for it. A paid UGC creator is anyone who receives an incentive for creating those assets, whether financial or through free products and services.