A WhatsApp Business account is a separate account from a personal WhatsApp account that is specifically designed for businesses to communicate with their customers. It is a free-to-download app that is available on Android and iPhone. Some of the features that WhatsApp Business offers include:
- Business profile: Businesses can create a profile that lists important information such as the companys address, email, and website.
- Labels: Businesses can use labels to organize and easily find their chats and messages.
- Messaging tools: WhatsApp Business provides tools to automate, sort, and quickly respond to messages, making it easy for businesses to interact with their customers.
- Official business account: WhatsApp has determined that a notable and authentic brand owns this account. An "Official business account" has a green checkmark badge in its profile and next to the header in the chat thread.
- WhatsApp Business API account: This is a more advanced account with scalable features suitable for a global customer base and can be managed by different people on multiple devices. However, it requires approval by a WhatsApp partner and has costs associated with some of its features.
To get started with a WhatsApp Business account, businesses can download and launch the WhatsApp Business app, create an account, and build their business profile. The WhatsApp Business app has several tools to help businesses run their operations efficiently, such as the ability to respond to customers right from a computers browser.
