what is a white paper report

A white paper is an authoritative, research-based document that presents information, expert analysis, and an organization or authors insight into a topic or solution to a problem. It is a type of report that offers a focused description of a complex topic and presents the point of view of the author or body represented by the author. White papers are often used in business contexts as a marketing tool to persuade readers about a particular issue or methodology. They can also be used to position a company as a thought leader, present useful and persuasive research findings, and show the authority and expertise a person or company has about their respective industry. White papers are more technical and in-depth than other types of content, such as blogs and case studies, and use research, statistics, expert opinions, and original analysis to promote a product, service, or methodology. The purpose of a white paper is to give readers an understanding of an issue, which in turn helps them solve a problem or make a decision.