what is acg nike

Nike ACG stands for All Conditions Gear, which is a sub-label of Nike that focuses on outdoor gear and apparel. The line was launched in 1988 with the Air Pegasus ACG, which was a precursor to the ACG line proper that debuted a year later. The lines mission is to provide reliable protection and performance in all conditions. Nike ACG is designed, tested, and made on Planet Earth for outdoor use. The line features wind-resistant, waterproof fabrics, and breathable technologies to keep the wearer comfortable and dry. The line includes shoes, apparel, and accessories with a colorful, gorpcore aesthetic. Nike ACG also serves as an arena for experimentation, where Nike can develop new silhouettes altogether with little regard for how these designs would impact their bigger bottom line.