what is ad copy

Ad copy is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action, such as making a purchase or signing up for a service. It is a unique type of content that tries to make the visitor react and go through with a call to action. Ad copy is an important part of marketing and advertising and can influence overall sales performance. Ad copy can be used in various forms of marketing communications, such as billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications. Ad copywriting differs from traditional copywriting, which consists of writing copy for various campaigns and channels, such as landing pages and websites. Instead, ad copywriting focuses on selling and getting users to take action from advertisements, such as pop-up ads on websites and email copy. Ad copy is crucial to helping customers understand what to expect from doing business with a company and can increase conversion rates throughout marketing campaigns, enabling better sales and profits.