what is after sales service

After-sales service, also known as after-sales support, is any service provided to a customer after they have purchased a product or service. Companies use after-sales support as a business strategy as it typically leads to higher customer satisfaction, brand loyalty, and even word-of-mouth marketing. Examples of after-sales service include warranty service, training, or repair for a product. Other examples include companies helping with the installation process, maintaining products through free or discounted service, or having a clear exchange and return policy and providing a customer service number. After-sales service is essential for enhancing a customer base, as happy customers can recommend a company to their friends and refer them. Satisfied clients are the most valuable asset since they have higher customer lifetime value. Making clients happy with after-sales support ensures new leads from referral programs and more sales.