Alternative Music
Alternative music, also known as alternative rock, is a category of rock music that emerged from the independent music underground of the 1970s and gained widespread popularity in the 1990s. It is characterized by its distinction from mainstream or commercial rock or pop music. The term "alternative" originally had a broader meaning, referring to musicians influenced by the musical style or independent, DIY ethos of late-1970s punk rock. Alternative music can challenge the status quo and is often described as "fiercely iconoclastic, anticommercial, and antimainstream".
Types of Alternative Music
Alternative music encompasses various subgenres, including:
- Alternative rock
- Alternative pop
- Alternative R&B
- Neo soul
- Alternative reggaeton
- Alternative hip hop
- Alternative dance
- Alternative metal
- Christian alternative rock
- Indie folk
- Alternative country.
Characteristics
Alternative music is often characterized by its eclectic, original, or challenging nature, and is typically produced by performers outside the musical mainstream. It may blend multiple genres and is often distributed by independent record labels. Despite its original anti-commercial ethos, alternative music has paradoxically become just as commercial and marketable as mainstream rock, with record companies using the term "alternative" to market music to a wider audience.
Evolution and Influence
The roots of alternative music can be traced back to the discontent of a generation that grew up amid the studio refinement and growing social acceptance of early rock music. Alternative rockers sought something different from the conventional music of their time and were inspired by earlier generations of musicians known for their independence and non-conformity. Despite their initial expectation of unpopularity, alternative music has had a significant impact on the music industry and culture.
In conclusion, alternative music encompasses a diverse range of subgenres and is characterized by its departure from mainstream conventions, its challenging nature, and its independent production and distribution. Despite its origins in the underground music scene, alternative music has had a lasting influence on popular culture and the music industry.
