Amazon FBA (Fulfillment by Amazon) wholesale involves selling established brands' products, while private label is about creating your own brand and products. Under the Amazon FBA wholesale program, sellers source products from wholesalers, and Amazon takes care of storage, shipping, and customer service. This model offers lower risk and investment as sellers don't own the brand, and it has limited scalability as it relies on suppliers. On the other hand, private label entails higher risk and investment in branding, product development, and marketing, but it also offers higher scalability as sellers build a recognized brand and loyal customer base
. Selling wholesale on Amazon involves basic steps such as setting up an Amazon seller account, finding a high-demand product to resell, sourcing the product from the brand, manufacturer, or distributor, and managing the business, including inventory and sales. Amazon offers Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) as fulfillment options for wholesale sellers. FBA involves shipping products to Amazon's fulfillment network, and Amazon takes care of the picking, packing, and shipping of the products, while FBM sellers are responsible for handling the storage, picking, packing, and shipping of their products to customers
. Amazon wholesale selling, particularly through the FBA program, offers advantages such as a high probability of sales, more profitability due to buying in bulk at a lower per-item price, and automation if FBA is used, as Amazon takes care of storing and shipping the products to customers. This model provides a way to sell branded products sourced directly from authorized suppliers, offering the potential for higher profits
