Amazon PPC (Pay-per-Click) is an advertising platform that Amazon makes available to its third-party sellers. It allows sellers to create ad campaigns for their products and charges them each time a potential customer clicks and views their ad. Amazon PPC is an effective way for sellers to increase their product sales online.
To set up an Amazon PPC campaign, sellers can go to the Advertising' section on Amazon Seller Central and click on 'Campaign Manager'. There are three types of Amazon PPC campaigns: Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Display Ads.
Amazon PPC costs vary for each seller depending on how many ad campaigns they are running and how many keywords they are targeting. The cost per click (CPC) can range from $0.15 to $6, depending on how competitive the product category is.
To be successful with Amazon PPC, sellers need to have a good PPC management strategy. This includes understanding Amazon's key PPC metrics, creating effective ad campaigns, and optimizing them over time. Running a successful PPC campaign requires effort, attention, and certain techniques such as indexing keywords to the product for increased visibility in search results.
