What is an Ad Server?
An ad server is a technological platform used by advertisers, publishers, ad agencies, and ad networks to manage, optimize, and distribute ads across various digital channels. It serves as a centralized system for ad management, making instantaneous decisions about which ads to display on websites or apps, and collecting performance data for advertisers to monitor the effectiveness of their ads.
Ad servers have evolved to become one-stop solutions for ad management, offering features such as uploading creatives, defining delivery parameters, implementing creative strategies, tracking performance, and providing advanced insights and measurement. They automate decisions about where and when to serve an ad, report key performance data across formats, channels, and devices, and drive outcomes and brand growth.
In essence, ad servers play a crucial role in the digital advertising ecosystem, enabling the efficient delivery and management of digital ad campaigns across various media channels and devices.
