what is an evp

An Employee Value Proposition (EVP) is a part of employer branding, which represents everything of value that an employer has to offer its employees. It is a set of associations and offerings provided by an organization in return for the skills, capabilities, and experiences an employee brings to the organization. The EVP is an employee-centered approach that is aligned to existing, integrated workforce planning strategies because it has been informed by existing employees and the external target audience. An EVP must be unique, relevant, and compelling if it is to act as a key driver of talent attraction, engagement, and retention. A strong EVP provides employees with a clear understanding of the organizations mission, vision, and values, which, in turn, boosts engagement and investment in their work. It also helps organizations attract the right people who align with their unique offering and save money on recruitment and retention costs. Once an organization has created its EVP, the next step is to communicate it effectively to stakeholders, employees, and candidates.