what is an executive summary in a business plan

1 year ago 59
Nature

An executive summary is a brief overview of a long document, such as a business plan, proposal, or report. It is typically located at the beginning of a business plan and is considered the most important section. The executive summary should be a concise summary of the plans most essential elements. It should mimic the sections found in the business plan and be limited to two pages. The purpose of the executive summary is to provide enough information to intrigue the reader and convince them that it's worth their time to read the entire document. It should be well-written, interesting, and professional, and should highlight the most critical components of the business plan. The executive summary should be organized to flow with the business plan's contents, placing the most critical components at the beginning, and should be able to act as a standalone document if needed.