LinkedIn impressions refer to the number of times your content is displayed on someones LinkedIn feed. It is a metric that shows how many people have viewed your content, and it is not the same as clicks or engagement. Impressions are counted when your content is at least 50% in view, for at least 300 milliseconds on a signed-in member's feed. Organic impressions are the number of times your content is displayed to your followers or extended network without paying for it. Impressions can include the same person seeing your content multiple times.
LinkedIn impressions are important because they can help you understand how your content is performing and how many people are seeing it. By tracking your impressions, you can analyze how your content performs and better inform your future marketing strategy on the platform. Impressions are also a good starting point to measure your content's success.
To increase your impressions on LinkedIn, you can try the following strategies:
- Post regularly and consistently
- Use relevant hashtags
- Optimize your content for LinkedIn's algorithm
- Engage with your audience and other users on the platform
- Share valuable and informative content that resonates with your target audience
