An Instagram theme page is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. The idea is to create a recognizable brand that attracts new followers and up engagement. An Instagram theme page is a page focused on producing content around a specific topic or niche. It is essentially a page where you repost content on a specific topic or niche. Instagram theme pages can be used to grow a following on Instagram, expand your brand, and reach new audiences online. The Instagram theme page business model is potentially one of the most profitable and underrated businesses out there, and it can generate entirely passive income.