what is b to b marketing

B2B marketing refers to the marketing of products or services to other businesses and organizations. It is a process where one business promotes its products or services to another business. B2B marketing is different from B2C marketing, which is oriented towards consumers. In B2B marketing, the target audience is usually a distinct set of customers with particular challenges and needs. B2B marketing content tends to be more informational and straightforward than B2C marketing because business purchase decisions are based more on bottom-line revenue impact. B2B transactions entail direct-sourcing contract management, which involves negotiating terms that establish prices and various other factors such as volume-based pricing, carrier and logistics preferences, etc.. B2B marketing strategies include developing a vision, defining the audience, identifying tactics and channels, putting together a plan, and measuring results.