Business-to-business (B2B) refers to transactions or business conducted between companies, rather than between a company and individual consumers
. B2B transactions are common in various industries, such as manufacturing, wholesaling, retailing, and service provision
. Some key aspects of B2B include:
- Transactions : B2B transactions typically involve the purchase and sale of products, services, or information between businesses
. For example, a manufacturer may sell products to a wholesaler or retailer, or one company may provide services to another
- Supply Chain : B2B transactions are common in the supply chain, where one company purchases raw materials or components from another to be used in the manufacturing process
- Industries : B2B transactions are prevalent in various industries, such as the auto industry, property management, housekeeping, and industrial cleaning
- B2B E-commerce : B2B e-commerce refers to the process of buying and selling products or services online between businesses
. This can include software as a service (SaaS), marketing firms, and businesses that create and sell various supplies
B2B differs from business-to-consumer (B2C) transactions, which involve selling products and services to individual consumers
. B2B transactions are typically characterized by higher dollar values and more generous budgets, as businesses often spend more on purchasing than consumers
