what is b2b sales

B2B sales stands for business-to-business sales, which is the process of selling products or services from one business to another. In B2B sales, the customer is typically a company or organization rather than an individual consumer. B2B sales are characterized by larger transaction amounts, more educated buyers, a multistakeholder approval process, and thus a longer sales cycle. B2B e-commerce sales are expected to reach $1.8 trillion by 2023. B2B selling presents unique challenges, such as longer deal cycles, more stakeholders involved in the decision-making process, and the need for sellers to have expert-level knowledge about their products and services. B2B sales involve everything from cold calling, sales email cadences, scheduling meetings, organizing and conducting demos, and researching buyers pain points and objections. The sales cycle is a lot longer and more complex than B2C sales, but it results in higher-order values and greater incoming revenue.