what is b2c

B2C stands for "business-to-consumer" and refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. B2C businesses sell goods and services directly to consumers, who buy a product or service for personal use. B2C transactions are commerce transactions where a business sells products or services directly to consumers. B2C typically refers to online retailers who sell products and services to consumers through the internet. B2C is one of four e-commerce categories, and it is the most well-known model. Examples of B2C companies include Amazon, eBay, Netflix, and Uber.