what is bajaj finserv

Bajaj Finserv Limited is an Indian non-banking financial services company headquartered in Pune. It is focused on lending, asset management, wealth management, and insurance. Bajaj Finserv is Indias most diversified non-banking finance company. Bajaj Finserv has a subsidiary called Bajaj Finance Limited, which is a deposit-taking Non-Banking Financial Company registered with the RBI. Bajaj Finance has a diversified lending portfolio across retail, SMEs, and commercial customers, with a significant presence in both urban and rural India. Bajaj Finserv aims to bring real estate investing to the masses through its wholly-owned subsidiary that makes alternative investments in properties and start-ups. Bajaj Finserv serves over 100 million customers with its diversified portfolio that helps meet financial needs and build an individual’s financial resilience. Its suite of financial solutions includes savings products, consumer and commercial loans, mortgages, auto financing, securities brokerage services, general and life insurance, and investments.