BBA stands for Bachelor of Business Administration, which is a bachelors degree in business administration awarded by colleges and universities after completion of four years and typically 120 credits of undergraduate study in the fundamentals of business administration. BBA programs are designed to give a broad knowledge of the functional aspects of a company and their interconnection, while also allowing specialization in a particular business-related academic discipline. The degree is structured to expose students to a range of core subjects and provide them with a fundamental understanding of business and how companies function.
BBA programs typically include advanced courses in business analytics, business communication, corporate finance, financial accounting, macroeconomics, management, management accounting, marketing, microeconomics, strategic management, supply chain management, and other key academic subjects associated with the academic discipline of business management. BBA graduates can pursue careers in management, finance, accounting, marketing, real estate, education, and other fields related to business.
There are variations of BBA degrees, such as Bachelor of Science in Business Administration (BSBA), which can prepare students for different career paths in the business world. The main difference between BBA and BSBA degrees is the types of courses students take and the types of business skills they develop.