what is bdr

BDR stands for Business Development Representative. A BDR is an individual within a sales team who is responsible for creating new business opportunities. They use a variety of methods including networking, cold calling, emailing, and social selling to connect with potential prospects. BDRs work to generate new opportunities for a business and create long-term value for an organization from customers, markets, and relationships. They can assist sales by finding and qualifying leads, but they can also improve inventory by sourcing new vendors. BDRs are responsible for outbound lead prospecting, creating prospecting lists, defining territories, and identifying and qualifying prospects. They are the first point of contact for potential customers and once a lead indicates interest, they connect the prospect to someone more senior on the team, like an account executive. BDRs are invaluable for businesses or organizations because they create new business opportunities and ensure that all channels are optimized and generating a constant flow of qualified opportunities for the sales team.