BeatBox is a line of wine-based or malt-based "Party Punch" beverages that come in various flavors such as Pink Lemonade, Juicy Mango, Blue Razzberry, Fruit Punch, Tropical Punch, Peach Punch, and Fresh Watermelon. The beverages have different alcohol by volume (ABV) percentages, ranging from 6% to 11.1%. They are low in sugar, low in calories, and are eco-friendly, with recyclable packaging. BeatBox products are not carbonated and are made without caffeine or animal ingredients, making them suitable for vegans. The beverages contain a mix of cane sugar, sucralose, and stevia to keep the sugar and calorie content low. Additionally, the company offsets all of the plastic used in its products and operations through rePurpose Global. BeatBox is positioned as a party drink and is marketed as a fun and social beverage that is enjoyed by a community of fans.