The Big3 is a professional 3-on-3 basketball league founded in 2017 by hip-hop musician and actor Ice Cube along with entertainment executive Jeff Kwatinetz. It features 12 teams composed mainly of former NBA players and international players, offering a platform for aging players to continue competing at a high level outside the traditional NBA schedule
. The league plays a half-court game with unique rules that differ from standard 3x3 basketball governed by FIBA. Games are played to 50 points, with a team needing to win by at least 2 points, and include special elements like a "Fireball" challenge that creates a one-on-one play with dramatic effects. The league operates primarily in the NBA offseason and has a television partnership with CBS/Paramount+
. Teams in the Big3 do not represent cities but are "barnstorming" teams with names often themed around the number three, such as 3's Company, 3 Headed Monsters, and Killer 3's. The league has grown from 8 teams at inception to 12 teams as of recent seasons
. Overall, the Big3 combines competitive basketball with entertainment, giving fans a chance to see former stars play in a new format while extending players' careers and providing coaching opportunities
. In summary, the Big3 is a 3-on-3 professional basketball league founded by Ice Cube, featuring former NBA and international players competing in a distinctive half-court format with unique rules and entertainment elements
