Blackout Wednesday, also known as Drinksgiving, refers to the night before the Thanksgiving holiday in the United States, which is characterized by binge drinking and social gatherings at bars and restaurants. It has become a cultural phenomenon, particularly among college students and young adults returning to their hometowns for the holidays. The term "blackout" is a slang term for unconsciousness and/or memory loss due to excessive alcohol intoxication. This day is known for being one of the busiest drinking days in America, surpassing even New Year's Eve and other major holidays in terms of alcohol consumption