Brainstorming is a group creativity technique used to generate new ideas and solutions around a specific domain of interest by removing inhibitions. It is a method of generating ideas and sharing knowledge to solve a particular problem, in which participants are encouraged to think without interruption. The technique requires intensive, freewheeling discussion in which every member of the group is encouraged to think aloud and suggest as many ideas as possible based on their diverse knowledge. Brainstorming combines an informal approach to problem-solving with lateral thinking, which is a method for developing new concepts to solve problems by looking at them in innovative ways.
Some common methods of brainstorming include mind mapping, writing down the steps needed to get from Point A to Point B, "teleporting" yourself to a different time and place, and putting yourself in other people’s shoes to imagine how they would approach the problem. Brainstorming can be done individually or in a group, and it is not only good for problem-solving but also for building a more inclusive and close-knit workforce.
When planning a brainstorming session, it is important to define the topic to be addressed clearly. The composition of the brainstorming group is also important, as it should include people linked directly with the subject as well as those who can contribute novel and unexpected ideas. A brainstorming session is usually led by a facilitator.
