what is brand

A brand is a name, term, design, symbol, or any other feature that distinguishes one sellers good or service from those of other sellers. It is a product or a business that has a distinct identity in the perception of consumers. Branding is the process of creating and shaping a brand in consumers minds. A brand is more than just a companys name, logo, or packaging. It is the sum of how a product or business is perceived by those who experience it, including customers, investors, employees, the media, and more. A successfully-executed brand provides enormous value to a company, giving it a competitive edge over others in the same industry. Companies can protect their brands by registering trademarks to protect elements of their brands.