what is breadcrumbing

Breadcrumbing is the practice of sporadically giving someone just enough attention or vague communication to keep them interested in a relationship, but without any intention of fully committing or advancing the relationship. It is often regarded as a form of manipulation where one person strings another along by sending intermittent messages, likes, or flirtatious signals, creating false hope while avoiding real emotional investment. This behavior can occur in romantic relationships, friendships, and even professional settings, but it is most common in dating, especially with the rise of online dating and social media. Key aspects of breadcrumbing include inconsistent communication, avoidance of commitment, vague or non-committal responses, and a pattern of giving and withdrawing interest. The goal of breadcrumbing is to keep the other person engaged without moving forward or making a serious commitment, often driven by motives such as attention seeking, fear of loneliness, insecurity, or simply keeping options open. It can leave the person being breadcrumbed feeling confused, uncertain, emotionally exhausted, and stuck in a cycle of hope and disappointment.