Broadcast media refers to the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum, in a one-to-many model. It involves electronically and simultaneously sending information containing signals, print messages, and audio or video content to a vast group of people. Broadcast media uses a wide range of audio-visual materials as well as electronic or electromagnetic mediums to share news, information, entertainment, ads, etc with the target audiences or general public. The primary purpose of broadcasting media is to broadcast and communicate with the public, letting the masses know about everything that happens around the world.
Historically, there have been several methods used for broadcasting electronic media audio and video to the general public, including radio and television. Broadcast media can give a company a competitive edge over other businesses because theres an immediacy that makes an impact. It is a way to deliver messaging over networks that expose mass audiences to cultural, artistic, or political shifts and discussions in society. Broadcast media can be a way to deliver timely products advertised on relevant shows that can remind consumers why a companys products are the best.
