WhatsApp Business is a free-to-download app available on Android and iPhone, designed with small business owners in mind. It makes interacting with customers easy by providing tools to automate, sort, and quickly respond to messages. It is intended to feel and work just like WhatsApp Messenger, and you can use it to do everything that youre used to doing, from messaging to sending photos.
A business account in WhatsApp means you can create branded profiles to give customers extra information about your business, such as your website, a brief description, the office hours when a customer can expect a response, and more. There are two types of WhatsApp Business accounts: the standard WhatsApp Business account and the WhatsApp Business API account.
The standard WhatsApp Business account is for small to medium businesses and is a free app that can be downloaded by up to four employee phones or devices. Any small business can sign up for free with the WhatsApp Business App by downloading the app in the App Store or Google Play, but you need to attach this account to a different phone number than the one used by your personal WhatsApp account.
When you message a WhatsApp business account, your message is delivered securely to the destination chosen by the business. It is easy to distinguish between a personal account and a business account on WhatsApp. In an individual chat, tap or click the contact’s name to view their profile. If they’re a business, their profile will include one of the following labels: Business account or Official business account.
