what is business coaching

Business coaching is a process in which a professional coach guides a businessperson in the pursuit of their work goals. It is a collaborative relationship between a business owner or CEO and a professional business coach, aimed at strategically developing a successful company. Business coaches provide personalized advice that can help business owners navigate the rough terrain of running a business, including defining goals, crafting strategies for growth, or devising a plan for reviving a struggling brand. The best business coaches combine real-world business experience with coaching skills like active listening and the ability to ask powerful questions. They help clients uncover the gap between where they are today and where they want to be, and create a solid and strategic business plan that drives company growth. Business coaching is about growth and can be a catalyst for creating and achieving action plans, as well as help with KPIs that drive accountability, real results, and business success.