what is buyer persona

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It is a detailed description of someone who represents your target audience. Creating a buyer persona can help you target your ideal customer and tailor your content, messaging, product development, and services to meet the specific needs, behaviors, and concerns of the members of your target audience. When creating a buyer persona, you should consider including customer demographics, behavior patterns, motivations, and goals. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. Most businesses have multiple buyer personas that they sell to, but it is recommended to start small and expand as you start to differentiate among your various customer types.