C2C stands for "customer to customer" or "consumer to consumer" and is a business model that fosters commerce between private individuals, usually in an online environment. In this model, customers can trade with each other, typically in an online environment, using a third-party platform such as eBay or Craigslist. C2C companies act as intermediaries that facilitate transactions between customers. The C2C model allows customers to access hard-to-locate products and find the best price among competing sellers. C2C websites and similar platforms make money from fees charged to sellers for listing items for sale, adding on promotional features, and facilitating credit card transactions.
C2C is also used to refer to a type of working position in the United States of America, where one corporation hires another corporation and pays the salaries for the work of another corporation. To work under a C2C position, an employee must have a business S-corp or an LLC.
Some benefits of the C2C model include easy access to sell and buy products, more options for purchasing a product/service at a lower price, and the ability to explore new fields frequently. However, cons of the C2C position include not getting paychecks on a weekly basis and not being considered a regular employee.
Examples of C2C companies include eBay, Etsy, and Craigslist.