Customer relations refer to the methods, strategies, and processes a company uses to build and maintain customer relationships. It is the company-wide process of nurturing positive relationships with customers, which includes providing answers to short-term roadblocks as well as proactively creating long-term solutions that are geared towards customer success. Customer relations aim to create a mutually beneficial relationship with the customer that extends beyond the initial purchase.
Client relations managers are professionals who work to build, maintain, and strengthen a companys relationship with a client. They work with clients to ensure that they are satisfied with the companys products or services and to address any concerns or issues that may arise.
In summary, customer relations is a process that involves engaging with customers to improve their experience and build long-term relationships with them. Client relations managers are professionals who work to build and maintain relationships with clients.