what is clout chasing

Clout chasing is a term used to describe the act of doing or saying things for the sole purpose of becoming more popular or gaining more followers on social media. It is often used as an insult to criticize someone who is considered to be desperate to attain fame, but without the talent to do so. Clout chasers may hang out with popular people or start beef with them to gain more followers or subscribers on social media platforms. They may also try to earn undeserved fame by spamming, advertising in places they are not meant to, or starting drama. Clout chasing can be done by individuals or brands seeking validation, recognition, or influence by associating themselves with popular people or events. The term "clout" refers to social capital or the ability to get ones message heard and influence others. However, the term is often used in a derogatory manner to describe those who are seen as inauthentic or desperate for attention.