Connotation refers to the cultural or emotional associations that are commonly understood to be carried by a word or phrase, in addition to its literal meaning, which is known as denotation. These associations can be positive or negative, and they contribute to the overall implied meaning of the word. For example, the word "youthful" has a positive connotation, while "childish" has a negative connotation, even though both words have a similar literal meaning
. In writing, connotation is a literary device that allows writers to convey complex ideas and deeper meanings by carefully selecting words with specific connotations
