what is consumer buying behaviour

Consumer buying behavior refers to the actions taken by consumers before buying a product or service. It involves the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services. This includes understanding how consumers' emotions, attitudes, and preferences influence their purchasing decisions. There are different types of consumer buying behavior, such as routine response/programmed behavior for low-involvement, frequently purchased, low- cost items, and more complex decision-making processes for high-involvement products. Understanding consumer buying behavior is crucial for businesses to effectively market their products and services