what is content development

Content development is the process of researching, writing, gathering, organizing, and editing information for publication on websites or other platforms. It involves conceiving, planning, producing, and distributing content to reach business goals. The content can include prose, graphics, pictures, recordings, movies, or other digital assets that could be distributed by a hypertext transfer protocol server and viewed by a web browser. Content developers are specialized website developers who have content generation skills such as graphic design, multimedia development, professional writing, and documentation. They can integrate content into new or existing websites without using information technology skills such as script language programming and database programming. Content development is an immersive process that requires putting yourself in the customer’s shoes. The process typically involves strategizing and planning, audience and topic research, writing and creation of visuals, SEO, publishing content, content promotion, and performance tracking. A content development strategy is important as it will define a more streamlined process and, in turn, a more strategic content development plan.