what is convenience sampling

9 months ago 32
Nature

Convenience sampling is a non-probability sampling method where units are selected for inclusion in the sample due to their convenient accessibility. This type of sampling involves drawing the sample from the part of the population that is close at hand, making it a simple and easy way to gather information compared to other sampling methods. Convenience sampling is commonly used in various research studies, but it may introduce bias and limit the generalizability of the findings to the broader population