what is corporate booking in movies

Corporate booking in movies refers to the practice of organizations or companies buying tickets in bulk at a discount rate to reward their employees or for their own interests. This practice is not new and has been in existence for a while. The tickets purchased in bulk are often used as gifts to employees or for promotional purposes. Corporate booking is not limited to Bollywood movies and is a common practice in the film industry. The practice has been criticized by some as it can artificially inflate the box office collections of a movie and does not reflect the true audience response.